Trust and transparency in the funeral industry

Why trust matters

Knowing you have a funeral director you can turn to who will advise and guide you through this difficult time can be a huge comfort. It is important that you have confidence in the people who will be with you throughout this journey. Having complete trust in your funeral director can help in multiple ways:

Emotional support

When a loved one passes away, families are often emotionally vulnerable. Trusting your funeral director can provide a sense of security and comfort, knowing your needs will be met with empathy and care.

Informed decisions

Making decisions about funeral arrangements can be overwhelming. Trustworthy funeral homes will provide clear information and guidance, empowering you to make choices that align with your wishes and values and those of your loved one.

Ethical practices

Trust is essential for ensuring ethical practices within the funeral industry. Families should be confident that their loved ones are being treated with respect and dignity throughout the funeral process.

Transparency is key to building trust

Trust in funeral directors can be gained through honesty and transparency. By being clear and open about every aspect of their business and practices, funeral homes can form strong and positive relationships with families, which will include:

Open communication

Clear communication is essential for building trust. You need to feel comfortable to ask any questions you may have and funeral directors need to be able to provide the answer. They should also be open and honest about all necessary fees and the services they provide.

Clear contracts

Providing families with clear, understandable contracts ensures you know exactly what you are paying for and what to expect from the funeral arrangements.

Honest disclosures

If there are any limitations or challenges in your requirements, funeral directors should be upfront about them, allowing you to make informed decisions and plan accordingly.

Putting your trust in the funeral industry

In a currently unregulated industry, it can be difficult to know how to recognise a trustworthy funeral director. Whilst there are no official government regulations, the main representative bodies for the funeral industry have their own guidance that members should adhere to. By following these codes of practice, funeral directors maintain a high professional standard whilst providing funeral services to the bereaved.

How does CPJ Field achieve trust and transparency?

As a family business with a history spanning more than 300 years, we have developed trust across many generations and are a familiar name in the communities that we serve.

Caring

We understand the numerous aspects of arranging a funeral as well as supporting the bereaved and caring for their loved one. Our personal approach means we treat every family as individuals. We recognise the sadness and emotions at this difficult time and are a friendly ear here to listen, allowing you to take the time you need to talk and ask questions. We provide the empathetic guidance you need to take away the worry of the funeral process. You can also trust that we will care for the person you have lost, ensuring they are always treated with kindness and respect.

Committed

Our heritage has seen us always stay true to our ideals. Every one of our employees is committed to the company, each other, our customers and our community.

As part of our commitment to being trusted funeral directors, we are members of the National Association of Funeral Directors (NAFD). As such, we must abide by the comprehensive Funeral Director Code which guides the actions, behaviour and standards of its members. As part of this, we are regularly inspected by the NAFD Inspectorate team to ensure we are always providing the highest standard of service.

Honest

Honesty is absolutely necessary for transparency in the funeral industry. We believe in being open and honest at all times with our colleagues, customers and the community. We will answer any questions you may have about our business, our practices and the process and you can find a wealth of information in our literature and on our website. A good place to start is to learn more about us and read through our FAQs. You can also see more of what we do on a daily basis in our local communities by visiting our Facebook page.

Another good source of honest information is to hear from our past clients. Across our 38 funeral homes, we currently have an accumulated 5 star rating on over 2,000 Google reviews. To see these, use our search to find a funeral home near you, then click on the link to Google Reviews.

Dependable

We are flexible, loyal and reliable. You can depend on us to handle the paperwork, care for your loved one, provide you with support and guidance and ensure the day of the funeral goes perfectly. This is what we do, so you can depend on us to be sure it is done right.

Supportive

We are always here for you. We go beyond the basic necessities of arranging a funeral and we will be here to assist you at any time. Our care and support continue after the initial loss of your loved one. We regularly invite families back for events and can put you in touch with local groups for further support. We started our own Never Alone initiative as a way to provide further care and help to families and individuals in our local communities. Find out more about a Never Alone programme near you.

Trust and transparency are fundamental principles that should guide the UK funeral industry. By encouraging these qualities, we provide invaluable support to grieving families and contribute to a more compassionate and ethical sector.

At CPJ Field we are always ready to listen and answer your questions. If you want to know more about how we achieve trust and transparency in the funeral industry, do get in touch.